Chat with us, powered by LiveChat Incorporate outside research into an original work appropriately. Your task is the following: Base | Max paper
  

 

Incorporate outside research into an original work appropriately. Your task is the following: Based on the Reading in the text and the Learning Activity regarding the marketing mix, select one of the provided products or services and answer the checklist items thoroughly to complete the Assignment that will submitted in Unit 8. Checklist: STEP 1: Select ONE of the following products for this Assignment for the fictional company Proserve Corp. -A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon. -A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum. -A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume. -A new foldable chair that can be carried in one hand and holds up to 300 pounds. -A new transсrіption tool with 98% accuracy. STEP 2: Apply product elements to make this product complete by thoroughly describing them. -Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design. -Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text. -Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy). -Provide a packaging plan and any warranty or copyright involved if applicable. Minimum Submission Requirements: Assume Proservice’s new product you selected initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following: STEP 3: -Discuss the different distribution models available for getting the product from the producer to the consumer. -Using scholarly research, explain the advantages and disadvantages of using intermediaries. -Provide 2–3 direct quotes, and/or paraphrases from your research, incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format. -Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why. -Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective. This part of the paper due in Unit 8 should be a minimum of 3 pages and use APA format and citation style. Your paper should include headings

 

Running head: SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) 1

SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) 2


Be sure that you change the running head above and also the headers on the subsequent pages. REMOVE THESE RED INSTRUCTIONS AFTER YOU HAVE DONE THAT. If you do not know how to do that, please email me.


DO NOT LOOK UP A BUSINESS ON THE INTERNET AND FOLLOW THEIR MARKETING PLAN – THAT IS NOT THE IDEA HERE!!

YOU MUST HAVE 2 IN-TEXT CITATIONS IN YOUR PAPER.


DO NOT RESEARCH A PRODUCT ON THE INTERNET – THIS IS SUPPOSED TO BE A BRAND NEW COMPANY AND PRODUCT AND YOU ARE THE MARKETER. You can research services, branding, or distribution strategies.

Title of your paper


Your Name



AB 219: Marketing

Instructor: Diane Sykes, MBA

Date here

Retype the title of your paper here, leaving the Title style



DO NOT LOOK UP A MARKETING OR DISTRIBUTION PLAN ON THE INTERNET – THIS IS SUPPOSED TO BE YOUR CREATION




(CONDUCT YOUR RESEARCH ON SERVICE ELEMENTS OR WARRANTIES, OR COPYRIGHT, OR BRANDING) YOU MUST HAVE 2 IN-TEXT CITATIONS AND AT LEAST 2 REFERENCES PER THE ASSIGNMENT INSTRUCTIONS




Each of the black sections below should be a heading or sub-heading in your paper. Thus, you will have 5 headings, etc. Delete the red instructions.


Introduction

Select one of the following products for this Assignment for the fictional company Proserve Corp. Discuss why the company is marketing this product.

a. -A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.

b. -A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

c. -A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

d. -A new foldable chair that can be carried in one hand and holds up to 300 pounds.

e. -A new transcription tool with 98% accuracy.

Product Description

Step 2: Apply product elements to make your chosen product complete by thoroughly describing them.

Product attributes: Discuss the type of product you selected and include product attributes like quality, features, benefits, style and design.

Product Line and Product Mix: Explain a proposed product line (depth) and product mix (width) for the product.

Branding: Describe the elements of branding. Ex. Brand name, sponsor and brand strategy.

Packaging: Provide the packaging plan

Warranty or copyright: Describe the warranty or copyright involved

Place of Distribution

Distribution to the customer – what is the channel? How many steps between the manufacturer and the customer?

Discuss the different distribution models available for getting the product from the producer to the consumer.

Using scholarly research, explain the advantages and disadvantages of using intermediaries.

Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.

Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.

Conclusion

Summarize your paper in a paragraph.
References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning.

error: Content is protected !!