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Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

المملكة العربية السعودية

وزارة التعليم

الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences

Assignment-2

MGT402 – Entrepreneurship and Small Business

Deadline: 20/11/2021 @ 23:59


Course Name: Entrepreneurship and Small Business


Student’s Name:

Course Code: – MGT 402

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1443/1444 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Read carefully Grading Rubric below for specific criteria: 0-5 Marks

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business

ASSIGNMENT -2

Submission Date by students: Before the end of Week- 11th

Place of Submission: Students Grade Centre

Weight: 05 Marks

Learning Outcome:

1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8).

2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).

Please, think and share information on the following items:

4. Marketing Plan

a. Market Research- Why? (1 Mark)

b. Market Research- How? Primary or Secondary Data? (1 Mark)

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.

• Demographics

• Customer relationships: How do customers want to interact with the business?

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• How is your target market solving their problem today? Are there alternatives or substitutes in the market?

• Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

•How do you sell your products or services?

•What are the costs associated with distribution?

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